Live Global Bid Horse Auction Bidding Technology
Published April 30th, 2008
No longer is distance a barrier to participation in Australian thoroughbred sales. With the adoption of Live Global Bid’s (LGB) real-time, online auction bidding technology the Australian thoroughbred industry is now a worldwide business.
After introducing Live Global Bid’s online auction technology at this year’s Australian Easter Yearling Sale, William Inglis and Son sold a yearling by More Than Ready for $600,000 to an online buyer based in Hong Kong.
This was the first yearling to sell to an online bidder from an Australian Sale and the highest price ever bid online for a thoroughbred anywhere in the world.
William Inglis & Son is the first Australian thoroughbred sales company to use the LGB live auction system. Bidders at Inglis auctions can inspect horses prior to a sale and stay in control of the bidding process by placing bids online if they can’t attend the sale.
“We selected Live Global Bid (LGB) to provide real-time, online auction bidding technology because they have a proven track record in delivery,” says Mark Webster, CEO of Inglis.
William Inglis & Sons is one of Australia’s leading thoroughbred auctioneers. Some 10,000 of Australasia’s finest Thoroughbreds pass through the Inglis auction ring every year, including 1,200 yearlings which represent an annual turnover in excess of $100 million. www.inglis.com.au
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