Dominant eBay
Published April 1st, 2006
A recent survey shows just how dominant eBay really is compared to other players. Adotas.com, a site covering interactive advertising issues, reported this week that while other auction sites are attracting new users, they can’t hold a candle to the lure of eBay.
“comScore Media Metrix has release data on online auction web sites demonstrating that although eBay dominates the auction category, other auction sites are gaining more users. While 68.4 million people visited auction sites in February 2006, eBay drew 66.6 million of those users to its site alone.
The two top competitors behind eBay, BIDZ.com and UBID.com, have seen significant traffic growth in the last year. BIDZ.com’s unique visitors have grown 102 percent to 2.2 million, while UBID.com has grown 100 percent to 1.5 million visitors.
The data also found that people between ages 35 and 44 make up 20.9 percent of online auction site users. Users with household incomes of $100,000 or more are more likely to visit auction sites.”
